Joseph Noujaim is a doctoral researcher in the Doctor of Business Administration program at Grenoble École de Management Alpine Business School, where he conducts research under the supervision of Dr. Isabella Seeber , Associate Professor in the Department of Technology Management and Strategy. His research examines how organizations can govern autonomous AI agents.
 

The work is situated at the intersection of organizational control theory, algorithmic governance, and design science. It proposes a methodology called ALiEn (Agency Licensing and Enforcement), designed to help enterprises detect when an agent's behavior drifts from its mandate, and to calibrate the scope of delegated authority in response. The aim is not a compliance layer applied after the fact. It is a governance methodology designed to travel with agents at runtime, making institutional culture legible enough to be monitored, and authority proportional enough to be trusted.
 

Joseph holds a Bachelor of Engineering in Computer and Communication from NDU in Lebanon, a Master's degree from CentraleSupélec in Paris and has spent his career in senior technology leadership across large, multinational organizations. He currently serves as the Head of Global AI Products and Experience at British American Tobacco, and Director of the BAT GenAI Lab at the Dubai AI Innovation Hub.

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The practitioner background is not incidental. It shapes the research questions being asked, the environments in which they are tested, and the criteria against which answers must be measured. The writing here reflects both dimensions: grounded in the scholarly literature, oriented toward problems that organizations are already living with.